From Equipment Sales Professional to Revenue Operations Specialist
The unique background that makes Iron Will Enterprise different!
My journey in equipment sales began with a simple conviction: every piece of equipment we sell should genuinely improve someone's business and strengthen communities.
Over 3 years, I sold everything from zero-turn mowers to massive excavators, generating over $9 million in sales. But more importantly, I discovered the systematic gaps that prevent most dealerships from reaching their potential.
THE BREAKTHROUGH MOMENT:
After losing a $180,000 excavator deal due to slow information access, I committed to building systems that serve customers excellently while honoring faithful stewardship principles.
WHY EQUIPMENT DEALERSHIPS?
Unlike generic business consultants, I understand:
• The complexity of long equipment sales cycles
• Seasonal business patterns and inventory challenges
• Service department integration opportunities
• Trade-in and financing workflow requirements
• The values-driven culture of family equipment businesses
Our Credentials & Expertise
Proven Track Record in Equipment Sales
$3,047,000 in Verified Equipment Sales Generated Not theoretical consulting—real results from selling everything from zero-turn mowers to massive excavators across diverse markets and seasons.
$25,000 Marketing Investment → $3M+ Sales Achieved a 121.9:1 return on marketing spend through systematic automation and process optimization—the exact methodologies we now implement for equipment dealerships.
3+ Years Direct Equipment Sales Experience Hands-on experience with the complete equipment sales cycle: lead generation, qualification, demonstrations, financing coordination, trade-in negotiations, delivery, and service follow-up.
Equipment Dealer Specialization
Industry-Specific Expertise Unlike generic business consultants, we understand equipment dealer challenges: seasonal demand patterns, complex financing requirements, trade-in workflows, service department integration, and multi-location coordination.
Equipment Categories We Serve:
Agricultural Equipment: Tractors, combines, implements, precision agriculture technology
Construction Equipment: Excavators, loaders, dozers, compaction equipment
Material Handling: Forklifts, telehandlers, warehouse equipment
Specialty Equipment: Forestry, aerial lifts, mining equipment
Dealer Management System Integration Experienced with major platforms including CDK, Reynolds & Reynolds, Dealer Management Solutions, and equipment manufacturer-specific systems.
